Royal Enfield records 50 percent sales growth

Royal Enfield has recorded a sales growth of 50.35 percent for the April -September period of 2015 as compared to the same period in the previous year. It sold 2,29,538 units in the April-September period compared to 1,52,666 units last year.

Although the overall motorcycle sales in India were down by 4.

06 per cent during the period April- September, Royal Enfield sales have surged ahead. “Demand for our products continues to be exceedingly high and our order books continue to be very strong and healthy. We are absolutely on track with our plans to manufacture 4,50,000 units by the end of 2015,” a Royal Enfield spokesperson said.

 “In April-June period we sold 1,06,613 units and we have bettered that during July-September period where we sold 1,27,611 units. That makes the third quarter of 2015 the best ever quarter at Royal Enfield,” the spokesperson added.

According to analysts, Royal Enfield has been able to defy the market trend mainly due to the mid-range positioning of its products, with price ranging between INR 1.17 lakh and INR 2.16 lakh (on-road in Delhi). Harley Davidson had a fall of 5.67 per cent during the same period

The Royal Enfield brand is experiencing a revival in its market share and the company plans to open more than 50 dealerships by end of the 2016, taking the total tally to 500. At present there are around 450 dealerships throughout the country.

The metros are already covered  and the next phase will include Tier II and Tier III towns too.

Source: ET