One place where Maruti cars seem to not have a presence in the market is the SUV segment. Sure there is the Vitara Brezza which is a compact crossover that brings in the sales, but it does not have the road presence that Indian consumers want. The Indian car market slowly shifted from hatchbacks to compact SUVs and then bigger SUVs.
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Maruti does not want to be left out. Enter the Futuro E concept. Maruti seems to be of the idea that a coupè SUV is a way to go.

Vitara Brezza in motion

Maruti Futuro E – What is it?

The company is already marketing its product by showcasing design as its primary factor. We can expect a completely different design than other cars in the same segment. Coupè SUVs are only seen on high-end premium vehicles such as the BMW X4 or the Porsche Cayenne coupè. Mahindra did show the XUV500 Aero concept a few years ago but that never saw the green light of production. This will surely be an interesting move by Maruti and only time will tell if this concept shall work in the Indian market.

The company would have thought that the mid-level SUV market is filled with competition and therefore the way forward to attract new consumers would be to introduce something different. There are also speculations surrounding its name as reports suggest that it could be an electric vehicle and Maruti could introduce this car as the first EV. This could be introduced in the market ahead of the proposed Maruti WagonR electric car.

Final thoughts

Speaking about the Futuro-e concept, CV Raman, Senior Executive Director (Engineering), Maruti Suzuki said, “Concept Futuro-e resonates Maruti Suzuki’s commitment to creating exciting designs for the next generation. Offering a sneak-peek into the future of design, Concept Futuro-e represents Maruti Suzuki’s vision for the Indian automobile market. Pegged as an Indian car with global sensibilities, Concept Futuro-e takes into consideration the evolving desires of the country’s aspirational youth.
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Concept Futuro-e tastefully draws inspiration from geo-organic structural forms occurring in nature. Its beauty is evident from its simplicity and magnificent detailing.”

Futuro E competition and price

The Futuro E could prove to be a very important car for Maruti Suzuki India. EV plus SUV is a hot combination in the Indian car market right now.
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If launched as an EV, it will rival the Kona electric the MG ZS EV and the soon to launch Tata Nexon EV. Maruti has been hugely successful in India by pricing their cars right, this could be one of the cheapest EVs being launched.

With the car being showcased in the Auto Expo 2020, Maruti will see the response it gets while showcasing the car and then accordingly decide whether to launch it. Check out our detailed review on the Maruti Suzuki S Presso.

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  • Very well and very objectively explained. Was looking for a smaller SUV but i would definitely like to test drive this one.