Variety is the spice of life! The Indian car customer loves that spice. Manufacturers are the merchants that need to bring the spice before the competition reaches the market. And if the competition reaches the market before them, the car has to be better, more feature loaded and a total Value For Money product. Like the XUV300 recently. The car came after every major Indian manufacturer had an offering in the form of a sub-four meter compact SUV in India. The Indian car makers have to make sure they have the correct combination of vehicles to make the dent in the market. The Toyota Harrier Competition SUV will be tasked to just that.
Toyota is a very serious manufacturer. So when alleged reports and rumors come that they want to enter a new segment, it’s got to be an important one. The Toyota Yaris was one important new segment. Toyota is also going to get the Toyota Brezza SUV and the Toyota Baleno hatchback soon, thanks to it’s deal with Maruti. Thus, the Toyota Harrier Competition SUV makes complete sense. An SUV that will compete with the Tata Harrier, Jeep Compass, Hyundai Creta and the Mahindra XUV500. An SUV the rest of the manufactures will be very cautious of. Toyota makes some of the best SUVs in the business and we expect a Toyota to be more dependable, more feature loaded and carry forward a good resale value. With the Toyota Harrier Competiton SUV, the whole SUV line up for Toyota will become very attractive.
The launch of such an SUV will not take place before the 2020 Auto Expo. Toyota might show us a concept or a design that would be the inspiration for the actual vehicle. The car will come in 2021 or even 2022. So we are at least 2 years away from this car coming to us.
| Toyota Harrier Competiton SUV | Launching in 2022 |
The price of this car will be starting from Rs 14 lakhs to Rs 20 lakhs. This car will be priced to be competitive.
| Toyota Harrier Competiton SUV | Price |
| Base | Rs 12 lakhs |
| Top | Rs 20 lakhs |
It’s too early to speculate about the design, features and specifications. Being a Toyota, we can expect the car to get first in class features, utilitarian design and functions and a robust engine and platform. We have used the images of the Toyota RAV4 for representation. This is the car that competes with the Jeep Compass and also the bigger Hyundai Tucson. A car like this of this size should come to India.
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The car will come to India at a very competitive SUV. It will be competing with the Hyundai Creta, Tata Harrier, Jeep Compass and the XUV500.