Entering its milestone 18th year in India, Honda 2Wheelers India today announced its Honda Joy Club – its first ever customer loyalty program.
‘Honda Joy Club’ is a first-of-its-kind loyalty program with unprecedented concept having unparalleled scale backed by unmatched benefits for both existing and new Honda 2 wheeler customers. It’s the biggest and 1st digital loyalty program in the history of Indian 2wheeler industry!
India is today leading Honda’s global two-wheeler business and contributes 32% to Honda’s sales worldwide.
In its 18 years’ journey till now, Honda 2Wheelers India has delighted over 39 million Indian families in such a short time and today a new customer is joining the fast growing Honda family every 5 seconds.
Elaborating how Honda is celebrating this love and giving the Joy back to its customers with Honda Joy Club, Mr. Minoru Kato – President and CEO, HondaMotorcycle & Scooter India Pvt. Ltd. said,
“Serving such a large base of customers and delighting them with our products and services is critical as Honda aims to be No. 1 in customer satisfaction. We are proud to introduce Honda Joy Club loyalty program in India! Joy Club is truly unprecedented in its concept, unparalleled in its scale and unmatched in the rewards for our 39 million customers of Honda family which is further growing at a fast pace. Our customers will now experience more Joy every time they engage with brandHonda.”
Elaborating on the uniqueness of Honda Joy Club, Mr. Yadvinder Singh Guleria – Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda Joy Club is a loyalty program like none other. It’s the first time that a 100% digital loyalty program is empowering customers with choice. Now Honda customers enrolling on Joy Club program can Earn virtual Honda currency at both purchase and subsequently every service visit too. What is most unique is that powered by Honda’s multiple alliances across different sectors, customers can now redeem their reward points both within and outsideHonda. Entering the festival season with a bang, Honda is gifting Joy Club membership free of cost to all our new customers till November 30, 2018.”
It’s a win-win situation for customers who start earning the virtual Honda currency right from the time of enrolment itself.
In fact, while a new membership costs just Rs. 299 (Govt. applicable taxes extra) for 3 years, Honda’s privileged customers will get up to 7 times instant returns at the time of enrolment itself.
Not just this, customers can earn more currency in their e-wallet and fast-track their membership tiers by referrals, upgradation and exchange of vehicles as well.
Post the membership purchase, Honda Joy Club gives more Joy to customer every time their vehicle rides into a Honda authorized touchpoint. Customers will earn one Honda currency for every 4 rupees spent on their every servicing bill in the three years’ span.