Graava Action Camera promises end to editing woes

The mere mention of the term ‘action-camera’ brings up visions of adrenaline surging activities across wide ranging terrain, be it on water, land or air. Capturing these memories and reliving them many times over in the future is what essentially drives us towards the ubiquitous Go-Pro, SJCam and Contour cameras. But shooting a ton of footage is easy as pressing a button, and then leaving it at that. What gives us headaches for weeks on end is sorting, editing and uploading that footage. Packaging is the key and that’s something most amateurs, and even professionals struggle with.

While we’re hedging our HD bets that for every minute of edited footage, there’s ten GB of unsorted stuff rotting in storage, one company seems to have heard our cries. Enter Graava – a camera system that wants to subtly shift the focus to something far more important. You see, raw hardware specifications and resolution wars may come easy, but what truly matters, is capturing those priceless memories. Everything else is superfluous, detracting from the actual task at hand, and Graava here is attempting to bring a clean slate approach to things.

Leveraging a bunch of sensors built into the body of the action camera, the Graava system captures data in a way that it can later be sculpted into highly memorable highlights of an exciting life through our eyes. We love the fact that it automatically assigns markers to key data through the heart-rate monitor, the GPS locator and the motion-sensor; thereby making it easy-peasy to edit the footage in post-production. What’s more, the bundled processing-software and the Smart Phone apps work with social hooks to make sure that the groovy footage captured is on the inter-web, being shown off to the world.

For the spec-focused folks, the Graava action-camera deploys an 8MP sensor to shoot videos in both, 1080p HD at 30fps as well as 720p HD at butter smooth 60 fps. It’ll even let you shoot stunning hyper lapse videos in 4K. Further, the orientation dilemma gets sorted out on its own as it records video in both, horizontal as well as vertical frames. Continuous looping function plus de-facto image stabilization together with the compact dimensions means that it can be used everywhere.

If you want to know why we’re so stoked about the Graava, then check out the video to see it in full HD glory.

Source: Graava