Maruti Suzuki India Limited (MSIL) is planning to have 100 exclusive NEXA showrooms across the length and breadth of the country by 2016. As per senior Vice President (New channel) Marketing & Sales, Partho Banerjee, The new premium sales channel, would go beyond selling premium cars in a bid to transform the company from budget car manufacturers to a crucial player in the premium car market in India.
“NEXA provides a new experience of hospitality from Maruti Suzuki. Currently, we have 35 NEXA Premium showrooms operational in different cities and the numbers are expected to go beyond 100 outlets by the end of this financial year.” According to economictimes.indiatimes.com, the company has recruited around 1100 “relationship managers” who would manage these NEXA showrooms. “All you would need to do is contact just one of them for all your needs and problems. MSIL promises high-level pampering of the customers with the new digital experience,” Banerjee said.
S-Cross is the first car to be sold under NEXA. Several new models would likely be added to both channels as part of the Company’s medium term goal of 2 million annual sales by 2020.