Bajaj to launch the new brand with 150cc bike in 2016

Bajaj will be launching the new brand bike as a 150cc, something very similar to the existing Discover 150. However, this new brand will be placed below Discover. The Discover will be called as Premium Executive, while this new brand will be Executive.

The first bike in this brand will be launched in Q4 FY16 as per our sources. Bajaj has plans to introduce two new brands, the first being the 150cc and other will be a leisure brand. This will be competing with the Royal Enfield. The pace at which Royal Enfield has been growing, all the bike makers (irrespective of those who have bikes with less than 300cc or more than 300cc) are targeting this segment.

Bajaj already has a 375cc engine that it has developed with KTM technology for the Pulsar range like the CS400 and the RS400. Bajaj will be using this technology to make a leisure bike to compete with Royal Enfield. This single-cylinder engine was showcased at the 2014 Auto Expo with the CS400. Bajaj has now shifted its focus towards higher displacement bikes as it has already introduced two new 100cc motorcycles, and even the 200cc is now packed with three bikes already.

Bajaj has no plans to focus on scooters. Rather it wants to become stronger in the bike market and increase its export markets and exports. This will make the company a lot stronger financially and make it less dependent on just one market.