TVS gearing up to launch the new 110cc Victor -EXCLUSIVE

The recent TVS launches have seen encouraging with regards to the customer response and have also driven significant market share gains for the India two-wheeler manufacturer. The successful launch of new launches could give disproportionate benefit led by improving brand acceptance and wide distribution network (2nd best to Hero MotoCorp).

TVS is hoping that the launch of the new Victor 110cc motorbike will be helping the company to drive about 16 percent of its volumes CAGR over F15-17E. The TVS Victor will be an all-new platform and TVS has plans to get back the hold it has in the executive segment, which is about 40 percent of the current bike market.

The TVS Victor has been one of the most known brand for the company and it even had Sachin Tendulkar advertising for it, way back when it was first introduced. Back than it promised a fuel-efficiency of about 85km/l. Now, the same engine has been reworked upon and a new platform is being utilized to make the new-generation Victor.

TVS has been growing strong and now it will continue to enhance its numbers, especially after the launch of this new Victor.

TVS Phoenix has been doing well and so is the Scooty Zest that it had launched a while ago.

TVS bikes and tyre company have been working to introduce some new products and the next couple of years, we shall see multiple products from the brand.