Maruti Suzuki is the leading car manufacturer in India. Started of as a semi-government company, Maruti Suzuki has gained a lot of trust amongst Indian car buyers. It sells the highest number of cars and also has the largest sales and service network. Maruti is the leader in small cars segment. In fact, it even has the largest offering in hatchbacks for the Indian car market. This is a collaboration between, the Indian company Maruti and Japanese technology partner is Suzuki. The company was earlier called as Maruti Udyog Private Limited. The company had a major market share of the Indian car market, until several new car brands made it. However, it continues to dominate the Indian car market.
Maruti Suzuki new car launches
The product portfolio of Maruti Suzuki is continuously being upgraded. Lately, there have been quite a few launches form the company. Some of them are:
Maruti Suzuki Ciaz
The Ciaz is a mid-size sedan . It competes with the Honda City, Hyundai Verna, VW Vento and Skoda Rapid. The Ciaz look premium, comes feature loaded and offers an option of petrol and diesel engines , with a hybrid that use SHVS technology. The Maruti Suzuki Ciaz is a popular choice in its segment.
Maruti Suzuki S-Cross
The S-Cross is a crossover vehicle. It has SUV type looks and is spacious too. It comes in two diesel engine options, which are a 1.3-litre and a 1.6-litre engine. The S-Cross will soon get a facelifted version too. The S-Cross mainly competes with the Hyundai Creta and Renault Duster.
Maruti Suzuki Vitara Brezza
The Vitara Brezza is a compact SUV. It is a sub-4 meter that operates in a fast growing segment. This compact SUV is feature loaded and is currently offered with only a 1.3-litre diesel engine. The Vitara Brezza competes with the Ford Ecosport and Fiat Avventura Urban Cross.
Maruti Suzuki Baleno
The Baleno is a premium hatchback. The Baleno is based on a new platform and comes with contemporary features. It is offered in both petrol and diesel versions. The highlight of Baleno is its space and styling . It is a good performer too. The Maruti Suzuki Baleno competes with the Hyundai i20 Elite and Honda Jazz.
Maruti Suzuki Ignis
The Ignis is the latest product from the Japanese manufacturer. The igneous is a sub-compact crossover that arrives in a relatively new segment altogether. The Ignis stands out due to its radical styling, funky interiors and tall stance. It comes with a host of features, petrol and diesel engines and also an AMT in both petrol and diesel versions.
Maruti Suzuki Upcoming Cars
The company is coming up with new products in the near future. The other new products and refreshes that are in the pipeline include the Maruti Wagon R 7 Seater, New Swift, New DZire, New Alto, Ciaz facelift, Celerio facelift, Creta-competition SUV. The company is looking at getting majorly UVs. This is where the company doesn’t have a major presence and so far it has received some good response.
Maruti Suzuki – Maruti 800
This was the company’s first car for India. Named as the Maruti 800, instead of the Alto. This small hatchback had revolutionised the Indian car market. This was small and compact, however it had decent space inside. Small engine that could match up to the competition. The engine refinement was a lot superior to the competition and the Maruti 800 was even reliable. This had changed the entire game for the Maruti back in the mid 1980s.
Maruti Suzuki Offices and Plants
Maruti Suzuki’s head office is based on Nelson Street in New Delhi. This is the company’s head office and all the corporate decisions are made from here. The Indian car maker has its base in the national capital since a long time. The company has several regional and zone offices in different parts of the country.
Maruti Suzuki Products
At the moment, the company manufactures hatchbacks like Alto, Wagon R, Celerio, Ritz, Swift, Baleno and Ignis. The sedans are DZire and the Ciaz; UVs include Gypsy, Ertiga, Vitara Brezza, S-Cross, Omni and the Eeco.
Maruti Suzuki Plant and Production
At the moment, Maruti Suzuki has two plants in Haryana. One is in Gurgaon and the other one in Manesar. These both plants are running at their full capacity. This is the first time that Suzuki is looking at setting up its plant in India. This will be in Gujarat. Suzuki will be making India as its new export hub as Japan’s product cost have shot up. From here, Suzuki will be giving vehicles without any profit on them. So with the new plant, Suzuki will be able to capitalise on exports and also increase its production.
The current production capacity of the two plants is 14,50,000. This will be boosted once the new Gujarat plant will be functional. The new Ignis, Vitara Brezza and even the Baleno will be manufactured there itself.
Maruti Suzuki CSR Activity
Maruti Suzuki has taken up several safety initiatives. One of them safe driving. The company has set-up several driving schools with the help of its dealer network. This is a part of the company’s CSR team.
Maruti Suzuki Market Share
Once the company has a market share in India of up to 70 percent. This started to decline and the company reached about a level of just below 40%. With the launch of new products, the company has pulled back the numbers in excess of 40%, and now it is hovering close to 45%. The company is looking at gaining back a major share and at the same time, making the best in class products.
Maruti Suzuki technology
Maruti Suzuki is the first company to introduce AMT (automated manual transmission) in India. This is an affordable version of the two pedal technology. This makes it a lot more convenient to drive in traffic, without the stress of changing gears. The company has even introduced SHVS (Smart hybrid vehicle by Suzuki). This is another technology, which has the start stop function. This is a soft hybrid technology, which helps to improve the mileage of the car.
Maruti Suzuki’s Ciaz, Celerio and Baleno diesel engines form the top 3 most fuel-efficient cars in India.