India is a developing country and COVID has affected it a lot. Many new attractive car buying options are available in the market. Find out below why people still buy the Maruti Alto and is the best-seller in India.
Brand Name and Popularity
Middle-class people make the majority portion of India. Buying a car for a middle-class person is a very important and costly task. As a result, people tend to discuss and take advice from their friends, elders and Internet. New car buyers also enter the market looking for an ultra-cheap and affordable vehicle with four wheels.
The Maruti Alto 800 costs between Rs.2.94 to Rs.4.36 lakh. (ex-showroom) It competes against Renault Kwid, Datsun redi-Go and Maruti S-Presso itself. But people still buy the Alto 800. But why?
The Maruti 800 was the second-longest car in production for 31 years. It became a common household name for car-buyers/owners in India. The Maruti Alto was also first launched in September 2000. Both these model names are widely popular for a very long time. Both the cars were also known for their reliability.
The BS6 Maruti Alto 800 sold now contains the heritage of both the products and has high customer faith. People simply buy the car considering its brand/model name. 6 out of 10 people will always prefer the Alto 800 over its competition
Maintenance and Service
What use is a cheap-affordable car if it empties your bank balance to maintain it? Maruti cars are known for their cheap maintenance and part availability in even remote conditions. The average maintenance costs of the BS6 Maruti Alto 800 lies somewhere between Rs.3000 to Rs.5000 range. That is very economical considering the other benefits of the car. You get the surety of Maruti’s service and people support the brand very much too.
This is also one of the most important factors for the success of the vehicle. A Maruti Alto 800 will always fetch higher re-sale value irrespective of other conditions against its rivals. People in India have a soft spot for Maruti Products and are ready to pay the price to own one. Selling a Maruti product is never a hassle in the used car market especially if it is a popular model like Alto 800.
Also read: 4 Things Expected on Maruti Celerio Update
Compact and Drivability
The compact dimensions of the car are perfect for city traffic and tight parking spaces. Four passengers can easily sit in the car. The engine sometimes feels underpowered but is OK for day to day usage. The car is not very tall so there is less body roll. You also get an ARAI claimed mileage of 22.05kmpl. CNG option is also present for interested buyers. The 796cc Petrol engine produces a maximum power output of 40.3bhp@6000rpm and a peak torque output of 60Nm@3500rpm.
Also read: 2020 Maruti Alto: Petrol vs. CNG?
You get safety features like dual airbags, ABS with EBD, and Smart Reverse Parking Sensors in the top variant of the car. The base variant of the car gets a single driver-side airbag in place of dual airbags. Dual-tone interiors and 17.78cm touchscreen SmartPlay infotainment system also enhance the interior styling of the car. Indians are familiar with the look, design and feel of the car and love it.