Nissan premiered their Patrol Desert Edition to the world at the 13th Dubai International Motor Show recently. UAE Rally Champion, Dr. Mohammed Ben Sulayem, FIA Vice President and President of the Automobile and Touring Club UAE is said to have partnered closely on the development of the car, to ensure its suitability for regional consumers.

Nissan have had a long standing tradition of delivering customized models that are in tune with buyer requirements in the region and the Patrol Desert Edition takes this illustrious legacy forward. Nissan relied heavily on a dedicated GCC research study findings to create this bespoke version, which takes the legendary off-roading abilities to even greater heights. The NISMO edition is even more luxurious and sportier than the regular Nissan Patrol.
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“At Nissan we have a strong commitment to the region and are believers in understanding the specific demands of our Middle East customers,” said Managing Director of Nissan Middle East, Samir Cherfan.
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”We received resounding feedback calling for even more luxury and performance, both on the road and off it. We are therefore extending our range with some extremely special, bespoke versions of the Nissan Patrol.
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With the world premiere launch of the Nissan Patrol Desert Edition at the Dubai International Motor Show we are delivering a tailored vehicle that fits our regional customers’ requirements.”

The Nissan Patrol NISMO edition will be available before the end of this fiscal year and the range starts from $100,470 USD in the UAE. Prices per market will vary from region to region. “It gives me great pleasure to share the price and availability details for the iconic Patrol NISMO,” continued Samir Cherfan. “The Nissan Patrol already occupies a unique place in the hearts and minds of off-road enthusiasts in the Middle East. With the addition of both the NISMO version and the Desert Edition, Nissan is engaging directly with its customers and delivering incredible vehicles that fit their exact requirements”.

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Renewing its focus on ‘Innovation that Excites’, Nissan has partnered with Etisalat to announce the launch of their ‘Nissan SmartCar’ application. Powered by Etisalat’s network and M2M Control Center Platform, the app enables customers to control key features of their car using their phone, a first for the region. Owners of the Nissan Patrol MY16 and all-new Nissan Maxima 2016 will be able to turn on the AC, lock and unlock their cars remotely and track them, among other capabilities. ‘Nissan SmartCar’ will offer the ultimate in convenience, security and control.

Nissan Middle East also showcased the world premiere launch of its “Nissan Patrol: The Movie” experience, where visitors get the chance to star in their own action movie, featuring the 2016 Patrol. Visitors are coached by a director to complete unique shots in front of a special green screen, before exiting to receive their personalized trailers and movie posters. For those still fancying their five minutes of fame, the “Nissan Patrol: The Movie” experience will be available to all visitors throughout the Dubai International Motor Show at Nissan’s outdoor stand located in the courtyard next to Sheikh Saeed Hall Entrance.

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