Mahindra flags off the Goodness Drive – India’s First Electric Vehicle Expedition from Kashmir to Kanyakumari

The Mahindra Goodness Drive – Kashmir to Kanyakumari was flagged off today. A month long expedition from one end of the country to the other, it features three all-electric, zero emission Mahindra e2o’s taking part in it. The drive was flagged off by Chief Executive Officer, Mahindra Reva – Mr. Arvind Mathew. Gracing the occasion was Mr. Aravinda De Silva – the former International Cricketer from Sri Lanka.

Driving for a better tomorrow, the Mahindra Goodness Drive shall pass through 52 locations in the month that it is estimated to take to travel the 5,000 kilometre distance.

The drive has been organized to showcase the advantages of electric propulsion vehicles and their contribution to a clean, green ecosystem. It also aims to dispel the myths of range limitations that people have about zero emission, zero fuel drive, electric cars. Mahindra will be looking forward to demonstrate the car’s abilities as it winds its way down through varied driving conditions. The drive shall particularly focus on the e2o’s instant acceleration, the convenience of a clutch-free setup and the short turning radius of the car.

Speaking at the flag off, Arvind Mathew, Chief Executive Officer, Mahindra Reva said, “Mahindra e2o is the Mahindra Group’s endeavor to offer its customers a clean, smart and economical personal mobility solution and thus redefine sustainable urbanization. To create awareness of the benefits of electric mobility through Mahindra e2o, we are pleased to flag off the Goodness Drive. As a pioneer of electric vehicles and integrated mobility solutions in India, it is our effort to make EVs more accessible in order to build a cleaner tomorrow. By traversing this vast distance, our e2o’s will look to effectively dispel the range anxiety amongst customers and will demonstrate the cars ability to handle difficult terrain.

I would like to acknowledge the presence of Aravinda today who other than being an acclaimed cricket star, is also part of the Mahindra family from Sri Lanka”.

You can track the country’s first all-electric car expedition’s progress as it travels the 5,000 kilometre distance over the next month, on the web, through the hashtags #TheElectricExpedition and #GoodnessDrive