The Italian motorcycle brand Benelli has been fighting hard to make its presence felt in the Indian market and has been bringing in a range of product offerings that cater to a variety of segments. This time around, DSK Benelli has plans to bring their 150cc motorcycle – TNT15 to India and make a dent in the popular 150cc segment.

The Benelli TNT15 is a naked motorcycle which sports a 148cc air-cooled, single-cylinder engine that produces around 16 bhp of power. It has a well-sculpted tank, split seats, six-spoke alloy wheels and front disc brakes. This bike will look at adding some more style quotient to the 150cc segment.

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The current 150cc segment has been shaken up recently with the launch of the Suzuki Gixxer, Yamaha Fazer and Pulsar AS150. Benelli will try to grab a share of this pie, having made considerable success in its higher capacity bikes like the TNT600 and TNT300. Both these bikes have become quite popular amongst motorcycle enthusiasts.

Benelli-TNT-15-taillight

Benelli is taking the top-down approach and its strategy looks good. It has created a pull towards its brand by launching its performance machines earlier and now getting into the mass market. Expect the TNT15 to hit Indian roads in early 2016.

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