Tata Motors will use old car brands in taxi segment

Tata Motors will be keeping its old car brands like Indica and Indigo for commercial purpose. The new range of vehicles like the Zest, Bolt and the upcoming other new products will be meant for personal use only.

In an interview with PTI, Girish Wagh, Tata Motors Senior Vice President (Programme, Planning & Project Management, Passenger Vehicles) mentioned, “ It is a reality in India and therefore at the portfolio level, what we have decided is that we will continue to play at the commercial segment but we will continue with different brands and products.”

“We want specific brands in commercial segment and specific brands essentially for the personal segment, so that they remain exclusive in personal segment. We will have Indica and Indigo as brands in the commercial segment. The reason is that they are very well accepted there. They have very good brand position and perception in that market and we will continue to strengthen that.”

He further added, “At portfolio level therefore, any new product that we make we will be first targeted towards the personal usage segment and within its life-cycle it may happen that some of these products may start moving into the commercial segment when the replacement for it comes in the personal segment. With new models Zest and Bolt, the company has been successful to an extent in changing the perception of being a “diesel car manufacturer and a player who is making cars only in taxis. So, gradually, it is helping us improve the perception in the market, bring the Tata brand back in the consideration set of personal usage customers.”

He concluded, “in the taxi segment the needs will be like high actual fuel efficiency, high uptime, low turnaround time during service, good network infrastructure” along with comfort and assurance that maintenance will not cost much.”

Source: Moneycontrol